ClinicalSkn
Transforming the dialogue on problematic skin
with skincare formulated by medical specialists.
Instructor: Nathan Young & Marissa Raybuck
Elements: Branding
Overview
“Acne can pose a challenge when its root cause remains unidentified. Countless individuals exacerbate the issue by employing products lacking the precise ingredients to address distinct acne types and regions effectively. Enter Clinical Skn— a solution tailored to empower consumers in combating all forms of acne, irrespective of severity, with targeted precision. With this meticulously crafted three-step skincare system developed by doctors, this brand is able to deliver effective, vegan, and cruelty-free remedies for troubled skin.”
Logo
Final LogoIn crafting the brand, my aim was to infuse it with a sense of cleanliness and professionalism reminiscent of a medical environment. This vision permeated every aspect of the project, from the color palette to the logo design. While conceptualizing the logo, I found clarity in my vision, which made the process smoother. I chose to juxtapose a robotic serif font with a bold sans serif for a distinctive text pairing. Adjusting the tracking of the serif font allowed the brand name to breathe within the logo, resulting in a cohesive and polished final design.
pATTERNS
Packaging
conclusion
The emergence of patterns proved to be the most surprising aspect of my project. Initially uncertain
about my direction, I seized the opportunity presented by my form-making class to challenge myself. Determined to craft a mark seamlessly integrating with my packaging, I embarked on experimenting with my skills in Illustrator. Using a scan of my hand as the foundation, I explored various tools and techniques, ultimately producing three distinct patterns. While stemming from the same source material, each pattern exhibited unique executions. These patterns not only formed the cornerstone of ClinicalSkn's brand identity but also became the highlight of the entire project for me. In summary, this project has instilled in me the value of trusting the experimentation process and allowing my creativity to illuminate the mark-making journey.