Kendrick Lamar: Music Identity
The Grammy Award-winning artist’s music catalog
infused with a gritty and grunge inspired edge.
Instructor: Courtney Spencer
Elements: Branding, Typography, UX/UI
Overview
“Kendrick Lamar, the luminary wordsmith of Compton, has etched his name in the annals of hip-hop as a modern-day prophet, blending potent lyricism with social commentary. His albums transcend mere music, serving as sonic odysseys through the complexities of race, identity, and injustice. This rebrand showcases Kendrick Lamar's entire discography with a stylistic twist, reflecting his keen insights into street culture and penetrating examinations of the psychology behind crime.”
ux/ui design
UX/UI App Design PrototypeI aimed to align the rebrand with Kendrick's musical style, opting for a heavier, grunge-inspired approach that resonates with the thematic depth of his music. Incorporating vibrant red and orange hues, reminiscent of flames, injected a dynamic energy into the design. These colors effortlessly melded with his overarching aesthetic, reflecting the provocative and introspective nature of his music, which often ignites protest and contemplation.
APP SCREENS
app
walkthrough
Interactive Phone Walkthroughconclusion
This project pushed me to reimagine an established brand with my own unique touch. I was particularly thrilled about infusing Kendrick's music with a refreshed identity that still honored its core essence. Rather than starting from scratch, my aim was to enhance his existing aesthetic, highlighting the intricacies of his music and persona that elevate him within his craft. I'm extremely satisfied with the result and I hope viewers resonate with my stylistic decisions that align with his distinct artistic style.